Library › Authors › Al Ries & Jack Trout
Every book by Al Ries & Jack Trout, on one shelf
2 books in the library, each read down to its lessons: the big idea, real examples, the actions worth taking. Free summaries, no paywall, audio in 26 languages.
2 BOOKS BY AL RIES & JACK TROUT · ALL FREE
Positioning: The Battle for Your MindAl Ries & Jack Trout · 1981You don't win markets with better products. You win the first slot in the customer's mind - then defend it.8 min · 6 lessons · free summary
The 22 Immutable Laws of MarketingAl Ries & Jack Trout · 1993Marketing has laws like physics. Break the Law of Leadership and no amount of ad spend saves you.8 min · 6 lessons · free summary📖 BROWSE ALL 500 BOOKS
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