Why Did Sprig Fail?
Cooked Its Own Meals, Delivered Its Own Losses
📜 What Happened
Sprig cooked healthy meals in its OWN kitchens and delivered with its OWN drivers — full-stack food. Every layer added cost: chefs, kitchens, fleet, support. A $10 meal cost ~$32 to make and deliver. Even at scale in San Francisco — the best-case market — the math never crossed. Founder Gagan Biyani's post-mortem became required reading: 'the more we grew, the more money we lost.'
☠️ The Fatal Mistake
Vertical integration before profitability — owning every layer of a business where every layer was a loss center.
🧠 The Lesson (Free for You)
Own layers only when each pays rent. Growth that deepens losses isn't traction — it's acceleration toward the wall.
📕 The Antidote Book
Third in Hormozi's Acquisition.com trilogy ($100M Offers, $100M Leads), Money Models answers the question that kills most growing businesses: cash flow. A money model is the deliberate SEQUENCE of offers — attraction…
📖 OPEN THE FULL INTERACTIVE BREAKDOWN →Searchable, filterable, free to read — they paid billions; your lesson is free.