💀 CASE STUDY · MONEY
🏦

Why Did First Republic Bank Fail?

The Bank That Catered to the Rich — and Died of a Run

2023YEAR
☠️ MONEYCAUSE
💸 2nd-largest US bank failure in history; $229B in assetsTHE BURN

📜 What Happened

First Republic served wealthy clients with jumbo mortgages and low-rate loans, funded by uninsured deposits — a model that looked brilliant while rates stayed low. When the Fed raised rates and Silicon Valley Bank collapsed, wealthy depositors — the bank's own customers — panicked and pulled $100 billion in weeks. Unlike SVB, First Republic got rescue deposits, but the run kept coming. In May 2023 regulators seized it and sold it to JPMorgan — the second-largest bank failure in US history, felled not by bad loans but by fragile funding.

☠️ The Fatal Mistake

Funding long-term, low-rate assets with short-term, flighty deposits — rich customers are exactly the ones who can move money in an afternoon.

🧠 The Lesson (Free for You)

How your money is funded matters as much as where it's invested. If your funding can run in a day, you're one rumor from collapse — in banks AND in life, liquidity is survival.

📕 The Antidote Book

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